Who the hell am I anyway?
Question: What makes one tiny little email list of less than 1,300 people, outsell another list 23 TIMES BIGGER … by a factor of 5.5 times? In other words … 5.5 times more sales from a list 23 times smaller.
Well … it's the same answer as why another really tiny little list — that grows at only 10 subscribers per day (some times less than that) — generates $600/day in profits … selling chocolates!
The answer is the same for both. I'll tell you shortly.
From the Desk of Andre Chaperon
(Marbella, Spain)
Hey, Andre here…
Seen as tho you're here … lemme tell you a little story about why I think you'd be smart to listen to what I have to say.
The "gurus" have it all wrong when it comes to "email marketing" and building long term relationships through email.
How many guru email lists are you on?
9 times out of 10 … they hit you over the head with promo after promo. Right? There's no real tangible value.
Don't copy what they do. Don't be a sheep. You'll just be shooting yourself in the foot … with a freakin' 12 gauge shotgun.
You see. I've been doing this "email thing" since 2004. Granted … I wasn't all that good in the beginning. But instead of just blindly "copying" what the gurus did — I did the exact opposite.
When they zigged, I zagged…
2006 was the BIG turning point for me. I was visiting Sin City at the time…
The missus and I went to Las Vegas. This was late 2006.
I was still pretty much a rookie at making decent money online.
We were in Vegas for a PubCon event (WebmasterWorld).
Anita (the wife) was working for PartyPoker in London. At the time, they were the worlds largest (and richest) online poker site.
So she had free tickets to Vegas with accommodation at the Wynn hotel.
I ponied up the UK to Las Vegas airfare for myself. Wasn't a bad deal — seen as though I was getting a free stay at the swanky Wynn.
The first two days I spent exclusively up in the hotel room writing emails.
I was writing emails became I was committed to promoting a product called Build An Empire.
Back in London a few weeks earlier I had met up with Paul Smithson (the guy behind XSitePro). Paul told me all about his Build An Empire launch.
So I ended up committing myself to promoting it. It seemed awesome — and I was pretty sure my small crowd would prob'ly love it.
Problem was … the friggin' thing was a $1,000 product.
Now remember — this is back in 2006. The guru price of $1,997 didn't exist back then. $1K then was like the $1,997 price now.
Big time high-ticket.
So here I am sitting in my hotel room (by myself) in Las Vegas … wondering how-the-freakin-hell am I going to pull this off.
I berated myself — "Andre, you're an idiot man! You only have a tiny little "freebie" list you fool! You're gonna crash and burn Mofo!"
I wish I could remember the size — but sadly I just don't. But it was small. Less then 1,000 subscribers for sure. That I do know.
Anyhoo…
I knew I had to do something different. So I spent two days writing emails in a very different kinda way. I then broadcasted them out during the prelaunch phase.
The official launch happened to be morning in Vegas. But Anita and I needed to head down for breakfast.
I thought to myself — "Screw this! I'm hungry. I'm prob'ly not going to make any sales anyway."
So we went down for breakfast when the launch started.
We came back an hour later.
I headed straight for the laptop — being more curious than actually expecting to see any sales.
Huh?
I rubbed my eyes.
What I was seeing must have been wrong.
Damn computer is screwing with me.
Logged out … then back into the affiliate control panel.
Same result.
"Hey Anita — come check this. Tell me what you see. This can't be right."
